Node Six adVantage has been planned and developed with the Ugandan advertiser in mind.

As an advertiser, Node Six adVantage allows you to maximise your online advertising budget by targeting specific audiences who then have a higher chance of clicking your banners.

Click here to download the advertiser's PDF

Benefits of Node Six adVantage:

• Targeted Advertising
  The adVantage system can detect visitors by location and time. This allows you to target specific banners to specific audiences andallows your ads to be delivered during specific time periods.
  
  Also, the type of websites we deploy ads to have very unique audiences. You can therefore tailor your advertisement to that audience.
• Reach a Diverse Audience
  The adVantage network has very diverse websites, like personal blogs, sports websites, education websites, community websites, etc. This means your advert reaches a very wide but specific audience.
• Unique Pricing Model: Pay for only when your banner loads.
  The unique pricing and tracking method used by adVantage means you only pay when your advert is loaded on a webpage.
• Wide Variety of banner size and placement options
  Create upto 8 different banners, varying by size and the adVantage system deploys them in the the relevant zones within the website.
  
  
• Realtime Statistics
  The adVantage system allows you to view realtime viewing and click statistics within your administrative area.

Here’s how it works.

1. Our ad server stores advertiser information, complete with your banners, campaign details, and target demographics.
2. It also stores information on the publisher, including the designated banner zones.
3. The ad distribution server then distributes the banners to the zones on the content publisher’s website.
4. It tracks statistics so both advertiser and publisher can login to their control panel and see which ads have been loaded to which sites and how many times they have been clicked.
5. The ads are loaded randomly, but are very highly configurable, meaning we can choose specific clients for specific websites, and we can prevent one banner appearing more than once on a site.

Pricing Model
Node Six adVantage uses Cost Per Impression (CPI) pricing model.

This means that you pay a fee only when your advert is displayed on a webpage (impressions). However, you purchase impressions on a Cost Per Thousand Impressions (CPM) basis.

Any unused impressions are either refunded at the end of your campaign or carried forward to the next campaign.

The CPI or CPM cost is determined by two major factors, the size and position of chosen banners.
Click here to download the advertiser's PDF with banner sizes

For example, you purchase the following banner space:
728 x 90 banner (Leaderboard) with a CPI of 85/= (85,000 CPM)

If your purchase impressions worth 340,000/= for the leaderboard, it means your advert will be viewed a total of 4,000 times across the top header area of different participating websites.